Consulting
A critical friend to your commercial strategy
We deliver the practical, actionable assets that underpin your plans. From defining your market position to creating the Sales Bibles your team uses every day, we focus on the mechanics of what actually gets things done.
Navigating nuance and finding clarity
The accounting and bookkeeping world is complex, and it’s full of nuance. When it matters most, clear thinking can sometimes get lost in the noise. It isn't that your team lacks the skill, it’s sometimes because they don’t have the luxury of capacity or objective distance needed to see the wood for the trees.
My role is to act as a partner to those teams, providing the extra lens needed to find your specific point of clarity.
Because we spend our time at the intersection of vendors and the profession, we can help you uncover the quiet, undeniable reasons why your business matters to a practice. This isn't about generic marketing plans or one-size-fits-all advice. It’s about doing the deep-dive work that benefits from having an outside in view.
The goal is always to work to deliver carefully understood goals and outputs: clear objectives, with clear timelines and clear budgets.
A flexible approach to your commercial challenges.
Consulting projects at Principle Point are rarely the same twice. Because we understand the mechanics of the vendor world, we can jump in at any stage to provide the workings out your internal teams need.
While every assignment is different, they often lead to practical tools you can actually use:
Sales Enablement
Creating detailed "bibles" so your teams know exactly who they are talking to and what they care about.
Value Pillars
Finding 3 or 4 simple, powerful reasons why an accountant should choose you over the competition.
Strategic Alignment
Helping different departments (Sales, Marketing, Product) stop working in silos and start using the same language.
Content Architecture
Turning high-level ideas into specific 12-month maps with titles and synopses.
Consultancy in practice
Some examples of our projects include:
Creating a comprehensive "Sales Bible" focusing on emerging personas to help teams navigate a shifting market.
Building the brand from the ground up. From naming and positioning to writing the core website content.
Research from their existing customers to fix messaging and create a clear, actionable content roadmap.
Running internal workshops to align Sales, Marketing, and Success teams, helping them focus on the prospects that actually matter.
Looking to inject a new perspective?
If you have a project that needs a specialist external lens, or your team simply needs the bandwidth to look closer at your market strategy, let’s have a chat.