Because accountants and bookkeepers deserve world-class vendors.
The gap between a great product and market traction isn’t usually the technology. It’s the context. We help vendors replace assumptions with market clarity to build deeper, more empathetic and better commercial connections with the profession.
Context is everything, and nuance the advantage.
Too often, products and teams struggle to gain traction because of a disconnect. One of the biggest enemies is relying on broad generalisations, like the idea that accountants are too busy or firms are slow to change.
At Principle Point, we scrutinise and improve the How and the What of your thinking. We help you move past easy thinking and engage with the complex reality of how a modern practice actually operates and the real pressures they are under.
Resonance at every level.
We work with organisations from listed companies to challengers to ensure their teams operate from a place of knowledge rather than guesswork.
Sales & Marketing
Building empathy for the accountant’s life, clients and the way their practice works.
Product & Development
The critical context that makes features, workflows and usability excel.
Customer Success & Support
Equipping with the specialist understanding needed to build long-term loyalty and advocacy.
How we help
Training
Empowering your internal teams.
Through our Accountants 101 and Finance Function 101 courses, we equip your people with the core knowledge and empathy they need to operate effectively within the profession.
→ Outcome: Teams that speak the language of the accountant with confidence.
Research
Clarity over received wisdom.
We don’t guess. As active industry commentators and researchers, we track the shifting reality of the market to provide genuine evidence for your commercial and product strategies.
→ Outcome: Data-backed projects that provide real traction.
Consulting
A critical friend to your commercial strategy.
We deliver practical, actionable projects that underpin your growth. From positioning and content maps to specific content titles, we focus on the stuff that actually gets things done.
→ Outcome: A clear, practical blueprint for market leadership.
Built on 25 years of industry evolution.
Principle Point was established to solve a specific problem: vendors often lack the deep-market insight required to be the partners accountants truly need.
Our foundations are built on over two decades of experience, from developing and selling digital products to accountants, working extensively with software vendors to the profession, to holding international roles that provide a global perspective.
No corporate fluff or blue-sky theory. We provide the deep, detailed scrutiny required for vendors who are ready to examine their own mechanics and become the best version of themselves for their customers.
Ready to move beyond?
If you are looking to build a strategy based on the reality of the market, it’s time for us to speak.