Insight and intelligence that amplifies professional success

Principle Point provides specialist insight and business development support for accountants, their marketers, and their vendors. Principle Point can help you to

  • Understand and communicate with clients better
  • Increase client acquisition and retention
  • Increase the value of your relationships

Drawing on experience in publishing, business development, marketing and management in the sector, Principle Point helps you to unlock the power of real insight into your market and your clients.

Richard Sergeant  Managing Director, Principle Point 

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Personal and business development services to accountancy firm marketers and leaders.

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Work with accountants? Specialist insight for marketing and business development programmes.

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Content, connections, research and insight for the accountancy sector’s best businesses

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"We worked with Richard from day one of starting our firm and he has been of invaluable assistance to our marketing and web strategy since 2006. "

− Ian Main, Stark Main, Award Winning Dental Sector Specialist Accountant,

"Richard's enthusiasm is contagious! His knowledge of professional practices and the opportunities the web presents is fantastic."

− Sue Gallagher, Marketing Director at DSG Chartered Accountants

"I've known Richard for the best part of fifteen years and have always been impressed by not only his knowledge of the accountancy market but by how much he genuinely cares about the profession.

− Andy North, Global Publisher, AccountingWEB

"Richard has always had a way of understanding the real issues and mentoring his clients and staff to find their right solutions.

A genuinely funny and captivating speaker Richard's infectious optimism is hard to resist"

− Paul Morris, Director, Superb Digital
Mindsets: What a rugby star can teach about your approach to MTD

Mindsets: What a rugby star can teach about your approach to MTD

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SHOCK – the Making Tax Digital announcements were a surprise addition to a budget statement, but HMRC’s proposals (and timescales) have caused shock. Even with the consultation and recent feedback…

How to create your firm's cloud proposition

How to create your firm’s cloud proposition – Problem with cloud, and the big claim

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The problem with cloud I’ve done a lot of research over the last couple of years looking at how cloud has impacted on the relationship accountants have with their clients,…

5 standout findings from ‘Adapting to the cloud’ research

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The recent Adapting to Cloud articles series for AccountingWEB, has given even more insight into how different types of accounting firm are adapting and incorporating cloud applications into their services,…

Are accountants picking the right cloud apps for clients?

| Customer Experience, Market Research | No Comments

Recent research,  for a series of articles on how firms are integrating cloud with services has thrown up some interesting other observations. The positive effect on staff freed up to…