Open up the world of Accountants and Bookkeepers
Our training helps your team build empathy, communicate and build better products for these essential professions.
We open up your world to the potential of Accountants and Bookkeepers
Building strong relationships with accountants and bookkeepers requires more than just a great product. It demands a deep understanding of their unique challenges and a genuine commitment to their success. That’s why we have developed a suite of powerful courses focussing on the three main critical markets.
Accountants 101
Learn what accountants do, for whom, and why.
Finance Function 101
Learn the role finance functions play in every business. NEW!
Bookkeepers 101
Learn essential role bookkeepers play and the impact they have.
COMING 2025
Training for Success at Every Level:
Our courses work individually or combined as a powerful series, providing a flexible learning experience that supports your team's progress.
Courses that will transform your team's understanding
Deepen Understanding: Develop empathy for the specific pain points and challenges faced by accountants and bookkeepers.
Strategic Alignment: Equip your teams with the knowledge to align your product, sales, and customer service for success.
Enhanced Relationships: Empower you to build trust, credibility, and loyalty, fostering long-term success within the community.
Competitive Advantage: Differentiate your solution through a genuine understanding of your clients' needs.
New Entrants to the Sector: Get up-to-speed faster with the many nuances of the accounting and bookkeeping world so you can align your strategic direction.
New Employees: Onboard your new hires more effectively, with training that promotes empathy, builds knowledge, and sets them up for success.
Established Professionals: Refresh their understanding of the evolving needs of accountants and bookkeepers to continue to build strong, successful relationships.
Who is it for?
Whether you're new to the industry, onboarding new team members, or looking to refresh your team's knowledge, our training provides the essential tools for success in the accounting and bookkeeping market.
How It Works
Our training courses leverage years of direct experience in the accounting and bookkeeping world. We offer both online and in-person options to provide a flexible and budget-friendly approach.
All courses are generally in-house (not open courses) and optimised for up to 8 people.
We’ve had over 500 graduates of accountants 101 globally…
…from senior leadership teams to brand new recruits, and from every department including sales, marketing, product and technical development.