ABOUT
To the point.
Principle Point started because I hated telling accountants how to run their business, but proved I could help vendors develop theirs.
Trying to sell websites to accountants from the early 2000s was fun because most of the UK didn’t have broadband, and accountants were still allergic to marketing - but we still built a business that is going strong without me.
Along the way I made it my business to get to know who else was doing ‘stuff online’ for accountants. Transforming into the cloud scene we know today, I turned attention from helping accountants to helping fintech vendors build better products, and communicate more effectively with their target audience.