Principle Point supports vendors to the accountancy sector by applying real insight to marketing and business development programmes.
Years of experience working as a publisher, vendor, and consultant in the accountancy sector gives unique knowledge on the issues, objectives, and decision making processes within firms, and the constraints and opportunities for those that supply them.
With an extensive network of national and international contacts and access to a broad base of firms from progressive sole practitioners to top 20 firms, Principle Point can help you with:
- Business development review and implementation
- Market and product insight
- Client experience insight to spot gaps and develop new opportunities
- Positioning and messaging
- Support for key operational, marketing and business development teams
Working closely with management, business development and sales teams, Principle Point brings industry and market insight, client experience, and clear reference points together to define an approach that’s specific to your business.