Principle Point works alongside accountants in practice, their marketers and those that supply them (in particular software companies), on business development related challenges.

That covers a broad range including positioning and messaging, product and service development, research and insight, and digital marketing.

Our clients are all over the world, which helps us understand the broadest context of the work we complete.

Offering specialist business development support to the accountancy market means we can put into your hands all the insight, contacts, and experience our network can provide.

Richard SergeantRichard Sergeant, Managing Director
After 14 years with Sift businesses, including as MD of PracticeWEB (the UK’s largest specialist provider of website and digital services for accountants and financial advisers), Richard setup Principle Point with the explicit aim of helping marketers in UK accountancy practices learn and develop from each other, and formulate best practice principles.

This expanded laterally to look at a broad range of challenges faced by firms – taking the broader definition of business development (to look at how the business can expand and grow, and what is required to do so), and further to leverage the extensive background as a supplier to the market to help other tech companies do the same.

Richard is a regular contributor to AccountingWEB and international blogs, presented and facilitated at the Practice Excellence conference (2014, 2015), as well as Judged the Practice Excellence Awards (2015). He speaks at national and international network conferences including TGS (2015), and IACA (2014, 2015), and works with clients in the UK, South Africa, Americas, Australia and China.